Select a current product with which you are familiar, and pitch a new
Integrated Marketing Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that
includes the following components: (slides must also possess speaker
Identify any considerations you will need to employ to build and
maintain the brand and customer loyalty. Create a print ad and a video
broadcast for the product featuring your new strategy (Youtube TM,
video, or power point storyboard is acceptable).
Click the Assignment Files tab to submit your assignment.